Photographic Testing – Some Considerations For A New, Aspiring Model

“Testing” in the modeling industry is a term with a few meanings. It can be used to describe a photo session where a model uses pictures obtained by a photographer for their own promotion in their portfolio or composite card. Testing may be recommended by the modeling agency to go to specific photographers that they prefer to work with. In this type of “testing” the model usually pays the “test photographer” for their service. Whether or not the money is paid up front by the model or the modeling agency depends upon a variety of factors. What is the policy of when their new models need testing? This is a question that may only be answered by each individual agency.

The location of the modeling agency, how many models they represent, the types of clients and models that they use, and some other financial policies are all factors in whether the agency will pre-pay for a model’s testing. Learn this lesson, now, that only a very, very small amount of modeling agencies are willing to use their own money when paying for a model’s testing “up-front”. They want to be absolutely confident that the model will work for them, be a strong earner of money/prestige for the agency, and then the agency will deduct the testing fees later from the model’s first paycheck. The money for testing is ultimately paid for by the model sooner or later.

Some good news is that there are times when a photographer hires a model for their own testing. Sometimes they may “test” to either experiment with new equipment or photographic techniques. The photographer may even just want to test a new model or experiment with their own artistic freedom without working for a paying client. Depending on the experience and financial situation of the photographer, a model may or may not be compensated with any money, but maybe just prints for their portfolio. This type of testing may be referred to as TFPs (a.k.a. Time for Prints, Testing for Prints) or TFCD (a.k.a. Time for “picture” CD). Many of these opportunities are found on the Internet through social networks for models.

Most likely, though, the model is the one paying the test photographer, so the model must ensure that they are investing their money properly and wisely for their services when they are required to pay. Not all “testing” photographers are reputable, so always ask area modeling agencies which photographers they recommend or if there are ones that you should avoid. Some photographers may be new to working with models, so their rates should be equivalent to their experience. If you are paying a photographer to give you “Commercial” looks and they seem to have only fashion looks in their portfolio is an indicator that you should have them show you examples of their commercial work. You’ll be wasting your money if you are in a smaller, commercial area and you only have high fashion or editorial looks in your book. Commercial clients want to see specific types of “looks”. It may be very vague when you are going to a go-see, so even with commercial looks you should keep working to build you book with photos of a variety of commercial looks. Testing is exactly that…testing. Testing how you photograph, how you move in front of the photographer, or if you take direction well is part of this “test”. It’s not about sitting and posing and not being inspiring.

You need to clarify whether it is high fashion or commercial looks or else you are wasting your money. If you want to model with intensions of making money you have to find where your “type” fits the mold. There is an investment of money in a model’s career, especially in the early stages, so the investment should be a worthy one where the photographs will qualify by the industry’s standards and get the model hired to their appropriate type of work suited for the model in the market area that they will work. It’s one thing for a new photographer to need their own experience with working with models to negotiate the terms where maybe the model pays for some of the prints, but paying hundreds of dollars for a service from a photographer who may not necessarily provide the appropriately needed kinds of photography a model really needs in their book is a costly mistake on the model’s behalf.

Not all photos are the correct quality and type of print that may be needed for a particular model. For example, a commercial-type model really has “no use” for editorial-style photographs in their portfolio when they are not an editorial fashion model. The photos may impress the model, their friends, and even that photographer, but it won’t get them hired commercially at their agency. Not all models are high fashion models. Not all models are catalog models. Models must remember that there are so many people who want to be models and the industry has its’ scammers and less scrupulous individuals who just want your money or really are just clueless to what the modeling industry is looking for. They are the type of people who are like salespeople and just say what they think a model wants to hear just so they can get their money or to just meet and be around many young models (even when they know they’ll probably never get the kind of work the new model desires (ex. Victoria Secret caliber).

So, testing is very important for a new model that wants to be hired for photographic work, and it’s important to test regularly to keep portfolios updated especially with multiple photographers, but guidance or research is necessary if a model isn’t as experienced with what they need in their portfolio or on their comp card to be hired. A picture may appear great to the model and their family, but it will perhaps be critiqued more objectively by the modeling industry or potential clients. Granted, many pictures are subject to different opinions even within the modeling industry, but let the professionals be the guide. This is where the modeling agency is the “model’s guide” provided that the modeling agency is reputable and not solely affiliated with just one photographer where they both make money on new models (a.k.a. getting kick-backs).

Photographers are artists, but they need to make money, too. That’s the business. It’s the decision that they choose about how they make their money that can lead to crossing the fine line regarding what is ethically in the best interest of the model. Ideally, the photographer and modeling agency get a large portion of their income from “clients” who use the models and pay them…not money from the models. Unless there is a really great explanation of why a full-time photographer affiliated with a modeling agency has few clients in their portfolio the model should beware. Where are they making their money from? Is their income from fees and photo sessions from models only? (Hope they can help you make money, too.)

Legitimately, there can be a collaboration of people with different artistic skills that may be looking for print work for their own portfolios, too, (ex. Stylists, Designers, Make-up Artists, Hair Professionals, etc.) to show other clients their range of work especially if they are new or have been limited to the types of jobs that they have been getting. For example, a landscape photographer may be looking to make some extra money, so they know that taking on some commercial work or selling some stock photography using models may be the answer. They may not enjoy that commercial side of another specialty as much as other types of photography, but they may need the work and pictures to make additional money. To get more commercial clients they know that they should have a portfolio to show that they are capable of photographing/styling for commercial clients. So, their collections of Fine Art landscape, wedding photography, fashion photography, etc. may not market their range of talent, but they can add new photographic styles to their book. When they are trying to build a specialized book that shows that they can photograph “commercial” work, too, they may hire or use a model just for their own book’s usage to market themselves, not to sell any specific product, nor be used for any fashion or story editorial. So, the model’s work for this kind of booking is not 100% commercial print because it’s not promoting any other product or service except the photographers’, designers’, stylists’, etc. own portfolio (and possibly the model’s book, too).

Technically, one could say that if the model is photographed for the purposes of promoting the services of another (even within their own profession) then it IS a form of “commercial print”. If the intentions are for the photographer to make money in the future off of a model’s participation in testing resulting in prints for their book then it is like a “commercial” booking. Confused? Some unethical photographers may also not see it that way in regards to how they compensate some models versus taking their money for a model’s testing, but that is cleared up quickly when the model signs the photographer’s photographic release form. That’s why a model and agency should know the intended usage of the prints before signing any photographic release.

Most professional photographers are very clear and consistent about the usage of the photographs that are agreed upon as being used simply for their testing purposes where both photographer and model are working together for that sole purpose. It gets more complicated of course when both don’t communicate or misunderstand the terms of usage. The photographer assumes that the prints from their shared testing experience with the model will be used for the “model’s promotional purposes” only in her portfolio, on a composite card, personal model’s website, modeling agency’s website or book, etc. The complication arises when the model uses one or more of their photographs in a commercial way that benefits someone else that is not part of the normal model’s promotion without the written permission or even knowledge of the photographer.

Photographers know their rights legally, so learn the laws that affect models. Models may pay for the service of being photographed, as well as the finished product of the print to place in their portfolio, or even may get them “free” in exchange for their service with the photographer, but the models do not own the rights to reproduce (make copies) or use in any other way that is not part of their promotion as a model without permission of the photographer. It is considered to be the property of the photographer. Some photographers will supply a letter with their signature that allows them to make copies at a photo shop as needed for distribution, but other photographers want to be the only ones responsible for copies, therefore getting re-paid again. That is part of their business reputation and livelihood, so you’ll learn which photographers are the easier ones to work with professionally. Each photographer may have different model releases, so make sure you clearly understand what you can do with your copy of their work. They should be able to tell you what their procedure is regarding your self-promotional tools and making copies, if necessary, of their work. Copyrights of photographers may appear on individual prints to identify their work, so be aware of illegal usage and the making of copies.

How to Choose Your Perfect Wedding Photographer

Your EXCITED, ENGAGED and ON A MISSION to find that special wedding photographer that is going to help you and your spouse remember and relive the day you said, “I do.”. If this sounds a little like a match making idea then you’re right. Of all the vendors that you will choose to help you make your wedding day fantastic, your photographer will spend the entire day with you. Think about it, your baker will bring the cake and leave, your florist will hand everything over and leave, your wedding planner will check up on you from time-to-time while there but your photographer will always be there recording every moment. Once you realize this and search for “wedding photography” or “wedding photographer” in Google and you’ll find yourself staring at a list between 2 – 12 million results. You don’t have the time or the desire to even begin to click and search through all of them so here are ten questions to help you find your perfect wedding photographer.

1. You can’t know what you want until you know what you want.

Because there is uniqueness in your love and passion with each other your wedding portraits should reflect that uniqueness. As a result, you need to understand and be able to articulate the style of photography that will best fit for you. To do so you need to ask yourself two questions:

a. What types of movies do you and your fiancée like to watch and what types movies can you see yourself in? The movie(s) you choose will give you an idea as to the over all feeling of the photographs you most likely want to have. If you like family based movies then you are going to most likely want photographs that have an emphasis on friends and family. On the other hand, if you enjoy romantic, action or high drama movies, then you might be more interested in photographers who are able to produce dramatic photos that focus on you.

b. What magazines would you like to see yourself in? Every magazine has a customer base demographic. And this is not by accident. Do you like the photographs from Vogue, GQ, Modern Bride, or W? Look through magazines and find photographs that you would like to see yourself in and cut out those photographs for future reference.

2. Searching for photographer on the web

Because there are so many websites just using the best keywords to find what you are looking for can be a daunting task so here are some ideas to make it a little easier. Use words that are specific to you concerning the type of wedding photography that you are looking for. In addition you will want to search under the words of where you are getting married and/or where you would like to find your photographer. Here are some ideas:

  • [city] wedding photography
  • [city] wedding photographer(s)
  • wedding photographer(s) in [city] [state]
  • wedding photography in [city] [state]

These will give you a number of results to choose from. Each of these searches will give you a list of different photographers. You can also look at wedding advertising sites such as http://www.atlantanbrides.com and [http://www.modernluxury.com/brides/atlanta]

These sites will give you more than enough results to look through. Once you see a list, start to visit as many sites as you can but ONLY LOOK AT THE PHOTOS. Your goal is to find a photographer with photos that you can see yourself in and that you would be proud and excited to show your friends and family.

3. The Photographers’ Website

The website is the wedding photographers personal gallery of their best work. The purpose of visiting the website is to not only assess if you like the photographer’s style but also to get more aquatinted with the photographer too. Once you click on the website then take some time to visit the “about us” or “bio” section of the website. Get to know the photographer a little bit. Once you do this ask yourself if this were someone you would befriend. You may want to make a list of photographers to compare them. However, no matter how good or bad the photos are, if you do not think that you would befriend the photographer then that photographer should most likely not be considered. While perusing the galleries begin to write down some notes about what you like about the photos, if you can see yourself in those photos, and if you would refer others to the photographer. Don’t be shy about your comments; be honest as if you were looking at your own photos. If you are not impressed with the photos then quickly move on t o the next site. Never stay on a website any longer than you need to. **Remember to resist any temptation to look at prices or any unrelated categories like children portraiture and/or high school senior portraits while on the website. You are on a mission so always remind yourself to stay on task. Once you determined that you like the photos on the website then bookmark that website and move on to the next one. You, Your Best Friend, and Your Nemesis Should I really trust my “gut feeling” on such an important decision? I can only answer a resounding “YES.” Our “gut feeling” is typically comprised of knowledge, past experiences, and perception of future events based on your learned knowledge. Making a great decision is going to be a matter of research and personal experience. So take your time and learn and see as much as you can so that when the time comes to make this important decision you will be excited and extremely confident that you made this decision.

4 – LOCATION, LOCATION, LOCATION

Believe it or not, not every photographer can produce artistic portraits in any given venue. As a Bride, you need to be honest with yourself and with your photographer about your photographic expectations for that day. You must always remember that you are hiring a photographer for a specific reason, to capture individual moments from that day so that those memories will never be forgotten. A big component of your day will be the location and venue you choose for your celebration. You need to know the venue’s photographic expectations and restrictions. Here are some questions to ask your venue:

1) Does the venue allow flash photography?

2) Are there any insurance requirements?

2) Are there any time limits in any venue that the photographer should know? (You can ask the vendor this question and let the photographer know about this.)

3) Are there any places at the venue that cannot be photographed? You need to know your venue’s policies on photographs and where they can and cannot be taken.

4) Ask the venue if there is anything that the photographer needs to know that you haven’t asked. (phrase this as a question as you did with the others.)

5) What was the worst infringement of the venue’s photographic policies? (This will give you an idea of how serious they are about their policies and what is important to them.) Be sure to bring up these answers with the photographer during your meeting.

HOW DO YOU GET THE BEST PHOTOGRAPHER FOR YOU AND YOUR LOCATION?

Ask your vendor for personal recommendations and view the photographer’s website. Put those sites that are most in line with your style in the list of your other potential photographers.

When viewing websites ask yourself: –

  • Does this photographer have that ability to adapt to his surroundings? (Are there a variety of photographs from a variety of locations?)
  • Is the photographer creative enough to be able to take high quality portraits anywhere? (Is the photographer creative in posing?)
  • Is the overall personality of the website something that you like? (Would you be confident to recommend a friend to the same website to get their advice and their recommendations on photographers)

Quality professional wedding photographers know how to use their surroundings as a backdrop for your romantic portraits. If you are going to have a candle light wedding then the photographer is going to have the equipment to correctly expose for that extremely low light setting. If you are getting married on the beach then your photographer will need the equipment and knowledge to ensure that the sun does not over power your beautiful dress and smile.

5 – Book Early, BOOK ASAP!!!!!

The key here is to make sure that you are happy and comfortable with your photographer. You never want to choose and settle on a photographer because of time or pressure from the photographer, friends, or family. Give yourself some time and space. This is really up to you. You need to feel comfortable and secure with your decision. Once you are comfortable and sure about the decision then sign the contract and be happy that that decision is out of the way.

6 – Calling or contacting your perspective Professional Photographer

Once you have a list of photographers then start calling! When you speak with your perspective photographer for the first time there are a few things you may want to keep in mind. Let the photographer know that you have seen their website and are impressed with what you have seen and you would like to ask a few questions that were not covered on the website. When you speak to a photographer you need to approach it as an interview. Remember, you are hiring a professional to do a job that cannot be repeated. There are no “do-overs” with wedding photos so try to get to know the photographer as well as possible.

Here are some things to keep in mind:

THE INTERVIEW:

You should approach this call as an interview. It is really to find out what this photographer is about and decide if you would like to meet the photographer in person.

  • When the photographer answers the phone how does he sound? Happy? Sad? Annoyed? Or glad to speak with you? Remember, you are calling the photographer’s business phone number. The photographer knows that you are calling for a business reason. [ There is no excuse for the photographer to answer any other than happy and glad to speak with you.]
  • Ask open-ended questions such as: what do you like about weddings, How long have you photographed weddings, what got you started in photographing weddings.
  • Ask any questions that you can think of about their personality and wedding photography career.
  • Ask about date availability and the location of the wedding and reception.
  • How long has the photographer been in business?
  • What does the photographer like best about photographing weddings?
  • Are you a full-time or part-time photographer? (The purpose of this question is still just to see who this person is.)

THINGS TO CONSIDER: When you make the appointment let the photographer know where you live and times you are able to meet. Also find out what location where the photographer is coming from then ask the photographer where would be a good place to meet in between. You want to listen to see if the photographer is flexible enough to go out of his/her way for you. If the photographer is not able to meet with you on the dates that you have given then the photographer should offer some suggestions that would help the both of you After the interview, if you are happy and your intuition says yes, then set up an appointment.

WORD OF CAUTION: Professional Photographers make their living on providing photographic services and not talking over the phone. The photographer may have a “strong urge” to have you meet them in person. This is not bad! What is bad is how they urge you to make an appointment. The photographer should converse with you and help you make the best photographic decision possible. Beware if the photographer is refusing (tone or verbal) to answer questions and wants to quickly set up an appointment. However, if the photographer is open with you and offers you advice and questions about what you want then the photographer has already decided that you are a good match for them and will want to set up an appointment with you. As always, if you feel comfortable then set up an appointment. Since there are more photographers than you could possibly meet in a year it is important to only set up appointments with 3-4 photographers. You may want to allocate four hours of time for each meeting. This takes into account travel there and back and speaking with the photographer. You can see then that if you are not careful you could end up making searching for a photographer your new full-time job.

7 – PACKAGES, COLLECTIONS, INVESTMENTS

So far we have spoken about the process of getting the best photographer for your wedding but have not even touched the topic of what you are going to actually get at the end of the day. Some photographers call the contents of what you get packages, collections, an investment, or a commission to supply you with your wedding day photographs. Surprisingly most photographers offer the same contents as other photographs. What is important is getting what you would like to have for the future and not what you think you need now. You want an album because of the story that you want to show to your relatives and your future grandchildren. Slide shows are nice because you can have music set to photos that will be heirlooms. Digital Negatives and Reprints: Some photographers will sell reprints directly to you. This means that you will only get prints of your wedding day (this is separate from your album) when you pay the photographer for them. These prices will vary depending on the size of the prints and how many you request. Other photographers will create a combination package in which you receive a CD/DVD composed of an unlimited or limited number of photos. You may be able to reprint these photos on your own or you may be only able to view them on a computer and email them with no option to make your own reprints. Albums: Albums, Albums, and more Albums! As the wedding industry grows, more and more companies are offering albums so it is important to see a model of the album you are choosing. It is important to see the album model because two photographers may use similar names for albums that in the end are not so similar.

Questions about the album you should ask:

1 – How many pages are in the album?

2 – What choices do I have about the album?

3 – On average how many photos will fit in the album? Some photographers will offer other products but the main thing that you want to consider is what you are looking for. Are you looking forward to having a plenty of prints to give away and a large album to show your friends and family or are you looking for something small like a day album? These are questions that you are going to have to consider thoughtfully. Whatever your choice is, make sure that there is clear communication between you and your photographer.

8 – CONTRACTS: Who needs them?!

A friend told me once that, ” contracts keeps friends friends and enemies from killing each other.” Because of the nature of the service you are requesting from the photographer it is incredibly important that you get everything that you agreed to in writing. Be sure that the type of album, numbers of pages, and the amount of time that you are requiring from you photographer is in writing. The reason that this is important is because if something were to go wrong then it can be held up in court. Contracts keep people a little more honest than if you didn’t have one. Personally, I go over everything in the contract before the contract is signed. This way, everyone understands what is going on and communication of what is expected is clear.

9 – PHOTOGRAPHER THE INTERVIEWER

The photographer should interview you just as much as you should be interviewing the photographer. As stated before, “not everyone is for everyone” applies here as well. The photographer should ask questions that identify your personality and the personality of your relationship with your fiancĂ©. I always ask questions such as:

1 — When did the two of you meet?

2 – How long did you date before you were engaged?

3 – What is the most important detail in your wedding that you are most excited about?

4 – Is the venue you have chosen really important to you?

The photographer needs to ask questions that are going to tell a little bit about the couple and what’s important to them. If the photographer doesn’t know what is important to you then the photographer most likely will not photograph what is important to you. This most likely will result in you not being completely happy with your final product. In short, the photographer should have a good idea as to who the couple is and what is important to them.

10 – THE LAST QUESTION YOU SHOULD ASK YOURSELF.

What’s your gut feeling? Remember decisions that you make cannot be based on what you thought was true or what you hoped will be true. The best answer you can make about the decision is based on the information that you have now. In short, consider your gut feeling, remember what you want out of the photographer and the style that the photographer produces, and have a great time choosing the photographer that will best photograph you.

How to Choose a Wedding Photographer – 10 Tips For Selecting Wedding Photography

You want your wedding photographer to capture everything that makes your day special, to capture you at your best, to deliver photographs that live up to your expectations. Here are 10 tips for selecting wedding photography that you can live with throughout your new life together.

  1. A reputable wedding photographer should have a physical location. A physical location where you can find them when you need them and where you can meet with them safely is important. Brick and mortar wedding photography studios build trust within the community and with their clients. If your wedding photographer does not have a local address (not a PO Box) that they will share with you, it’s a good reason not to trust them. They might work out of their house, but do you know where that is? A physical office or studio is paramount to them being trustworthy. Would be you be willing to have a random stranger come to your house, or for you to go to their house? It’s safer and more reliable to choose a wedding photographer with a studio or office you can visit and where you can find your photographer.
  2. A good wedding photographer should help make your day go more smoothly. Aside from a dedicated wedding planner, your photographer is the only vendor who is going to be spending the entire day with you. A good wedding photographer should make things easier for you. They should solve problems. Your wedding photographer should be flexible. They should be able to adapt and thrive in difficult situations. Find out more about their abilities and ask about a difficult lighting scenario, bad weather, or other catastrophe and find out how they dealt with it in the past.
  3. You need your wedding photographer to be focused on you. When you meet with any wedding photographer for the first time, do they ask about you, get to know you, and find out what you want? Or do only they talk about themselves and what they do? Find a photographer who is willing to spend time getting to know you so you know they understand you and your needs. This is the best way to find out if they are a good fit for you.
  4. Your wedding photographer should be knowledgeable and helpful. They should offer suggestions about options you have for different things, provide advice on scheduling and setup, be full of ideas, and be ready to make your day and your planning easier. A good photographer is big on planning. Your photographer should work with you before an engagement session to select clothing and location. Your wedding day photography should be scheduled as part of your day rather than as an afterthought. Photography does not have to be inconvenient – it can be a fun and integral part of your day.
  5. It might sound strange, but not all wedding photographers are the same and not all photographers are a good fit for every client. If your wedding photographer meets you and finds out about what you are looking for and then tells you that they don’t think they would be a good fit for you, it might be surprising, but it’s nothing personal. Wouldn’t you rather a professional be honest about this than trying to change to meet your needs? Sometimes photographers realize that what they specialize in is not the same thing a client wants. Photographers don’t want to make you unhappy, and if a wedding photographer thinks you might be happier with a different style of photography or with a different situation, we will tell you before you book so you are not disappointed later.
  6. Price is NOT the most important factor when choosing a wedding photographer: You definitely get what you pay for. Photography is like anything else in life: You get what you pay for. It is not logical to think you can hire someone for little to no money and get the same results you would get if you had spent twice what you paid. Price is normally a factor when it comes to quality. Photographers who charge more are usually backed by their reputation, their brand, and their experience. You should also understand that your photographs will become the lasting memory of your wedding day. There are two things you should spend money on for your wedding, it should be your venue and your photography. People will probably not remember the food, you will only wear your dress once, and most of the other things are not huge investments anyway (flowers, music, makeup). You will look at your wedding photographs regularly – perhaps even every day – for the rest of your life. Shouldn’t your wedding photos be great?
  7. Your wedding photography studio should be insured and licensed as a legal business. Many venues actually require insurance from vendors working there. Camera equipment is expensive and you should make sure your photographer is fully insured by a reputable insurance company to make sure you are protected. Many photographers are just individuals with cameras and maybe a slick website. Make sure your photographer is backed by a legal, legitimate business.
  8. Your wedding photographer should have backup equipment and a backup plan. Mandatory: Cameras with two slots for memory cards that can be written to simultaneously in case one card fails, backup cameras and lenses, a data backup plan including offsite backups, and a disaster plan. Protect your investment. If your photographer only has one camera, it’s not enough.
  9. Multiple photographers with your package are much better for you than having just one. Your wedding photographer should have multiple photographers on staff in case someone get sick or God forbid injured. A lone photographer cannot be in enough places at once to possibly cover a wedding day adequately. For all but the smallest weddings, your wedding photographer should have at a minimum a photographer and assistant/second shooter. Anything less and you will be missing out on important moments, angles, and opportunities.
  10. Your wedding photographer should NOT dump a disc of photos on you and disappear after the wedding day. Some photographers will sell you a disc of high resolution photos, give them to you, and that’s it. Your wedding photographer should provide value-add services and products after your wedding day – for example, photo books or albums, photo prints, and wall art. Other services you should look for are in-studio viewings and selection, retouching and editing services, and gift options. A photographer that shoots photos for a disc is going to give you a result that is a completely different set of photos than a photographer who is shooting with an album in mind or to create artwork. You are going to get a much better selection of photos from a photographer focused on artwork and an heirloom album than one who is going to shoot-andburn a disc for you and call it a day. Will you really want to spend time and money designing your own album? Probably not. Make sure your photographer provides you with personal usage rights for the images, but you do not need raw files or ultra high resolution photos if your wedding photographer designs for you an amazing photo album, gives you a disc of JPG digital negatives, and offers print, artwork, and design options after the wedding. Consider what you really need and talk to your photographer about what they provide.

If you choose a wedding photographer who you get along with, whose portfolio or example photographs you enjoy, who offers products you want, and whom you feel you can trust, your wedding photography experience should be a positive one.

Photography is one of the most important decisions you will make for your wedding, and you owe it to yourself and your future legacy to invest in selecting a good wedding photographer instead of just the cheapest photographer you can find.